How Ramada Encore Şişli Increased Revenue with Dynamic Pricing

Jun 7, 2025

Challenge

Ramada Encore Şişli struggled to turn scattered data into action. Revenue-management reports were built manually from multiple sources, making apples-to-apples comparisons nearly impossible. The extra hours spent on spreadsheets delayed critical pricing and demand-planning decisions, holding the hotel back in Istanbul’s fast-moving market.

Solution

By adopting Pricing Coach’s cloud-based hotel revenue-management software, the team gained a single, live dashboard for every KPI—rates, occupancy, RevPAR, and competitor benchmarks. With real-time analytics and dynamic pricing recommendations, managers could review market shifts and update prices on the fly rather than overnight.

Results

Instant, data-driven decisions: All pricing and demand signals in one place eliminated manual report prep.
Faster reaction to market change: The hotel can now adjust rates in minutes, not hours, protecting ADR during demand spikes or dips.
Strategic revenue culture: With trusted data, the team focuses on long-term mix optimization instead of fire-drill reporting.

“Thanks to Pricing Coach, we read the market in real time and react before our competitors do.”
—Revenue Manager, Ramada Encore Şişli

Key Takeaways for Hoteliers

Centralized data = faster pricing. One source of truth slashes report-building time and lets teams act on insights immediately.
Dynamic pricing wins in volatile markets. Real-time dashboards help hotels ride demand waves instead of chasing them.
Revenue teams gain strategic head-space. Automation frees staff to focus on segmentation and growth, not spreadsheets.