How Ramada Encore Şişli Increased Revenue with Dynamic Pricing

Challenge

Ramada Encore Şişli struggled to turn scattered data into action. Revenue-management reports were built manually from multiple sources, making apples-to-apples comparisons nearly impossible. The extra hours spent on spreadsheets delayed critical pricing and demand-planning decisions, holding the hotel back in Istanbul’s fast-moving market.

Solution

By adopting Pricing Coach’s cloud-based hotel revenue-management software, the team gained a single, live dashboard for every KPI—rates, occupancy, RevPAR, and competitor benchmarks. With real-time analytics and dynamic pricing recommendations, managers could review market shifts and update prices on the fly rather than overnight. 

Results

• Instant, data-driven decisions: All pricing and demand signals in one place eliminated manual report prep.
  
  

• Faster reaction to market change: The hotel can now adjust rates in minutes, not hours, protecting ADR during demand spikes or dips.
  
  

• Strategic revenue culture: With trusted data, the team focuses on long-term mix optimization instead of fire-drill reporting.
  
  

“Thanks to Pricing Coach, we read the market in real time and react before our competitors do.”
—Revenue Manager, Ramada Encore Şişli

Key Takeaways for Hoteliers

1. Centralized data = faster pricing. One source of truth slashes report-building time and lets teams act on insights immediately.
   
   

2. Dynamic pricing wins in volatile markets. Real-time dashboards help hotels ride demand waves instead of chasing them.
   
   

3. Revenue teams gain strategic head-space. Automation frees staff to focus on segmentation and growth, not spreadsheets.
   
   

Ready to upgrade your pricing game?

Book your free consultancy and see how Pricing Coach can grow your RevPAR.