Pricing Coach

Understand What Guests Really Feel

and Act on It

AI-Powered Review Insights Across Every Channel

Guest Sentiment Analysis helps hotels turn online reviews into actionable insight using natural language processing and AI. By analyzing guest comments across platforms like Booking.com, Expedia, Google, TripAdvisor, and HolidayCheck, the system uncovers what people are really saying about your property—beyond the star rating.

Break Down Emotions, Not Just Scores

Each review is evaluated word by word to detect emotional tone and categorize it as positive, negative, or neutral—while considering context. For example, a comment like "The room was clean but very small" is interpreted with separate sentiment for cleanliness (positive) and room size (negative), giving you a more accurate view of guest perception.

Spot Patterns, Not Just Problems

Key themes such as cleanliness, service, comfort, and location are automatically extracted and grouped. Visual tools like word clouds display frequently mentioned concepts—both positive (e.g., “clean,” “helpful staff”) and negative (e.g., “small,” “noisy”)—making it easy to understand where your hotel shines and where improvement is needed.

Compare, Benchmark, Improve

The module also includes advanced comparison tools. You can benchmark your review scores and sentiment analysis against competitor hotels to understand your market position more clearly. Track how operational improvements impact feedback over time, or see how guest sentiment shifts seasonally.

Transform Guest Feedback Into Strategic Action

With Guest Sentiment Analysis, hotels can make data-backed decisions to continuously enhance the guest experience. Better feedback leads to stronger reviews, increased visibility, higher occupancy—and ultimately, improved revenue performance.

Understand What Guests Really Feel and Act on It

AI-Powered Review Insights Across Every Channel

Guest Sentiment Analysis helps hotels turn online reviews into actionable insight using natural language processing and AI. By analyzing guest comments across platforms like Booking.com, Expedia, Google, TripAdvisor, and HolidayCheck, the system uncovers what people are really saying about your property—beyond the star rating.

Break Down Emotions, Not Just Scores

Each review is evaluated word by word to detect emotional tone and categorize it as positive, negative, or neutral—while considering context. For example, a comment like "The room was clean but very small" is interpreted with separate sentiment for cleanliness (positive) and room size (negative), giving you a more accurate view of guest perception.

Spot Patterns, Not Just Problems

Key themes such as cleanliness, service, comfort, and location are automatically extracted and grouped. Visual tools like word clouds display frequently mentioned concepts—both positive (e.g., “clean,” “helpful staff”) and negative (e.g., “small,” “noisy”)—making it easy to understand where your hotel shines and where improvement is needed.

Compare, Benchmark, Improve

The module also includes advanced comparison tools. You can benchmark your review scores and sentiment analysis against competitor hotels to understand your market position more clearly. Track how operational improvements impact feedback over time, or see how guest sentiment shifts seasonally.

Transform Guest Feedback Into Strategic Action

With Guest Sentiment Analysis, hotels can make data-backed decisions to continuously enhance the guest experience. Better feedback leads to stronger reviews, increased visibility, higher occupancy—and ultimately, improved revenue performance.

Understand What Guests Really Feel and Act on It

AI-Powered Review Insights Across Every Channel

Guest Sentiment Analysis helps hotels turn online reviews into actionable insight using natural language processing and AI. By analyzing guest comments across platforms like Booking.com, Expedia, Google, TripAdvisor, and HolidayCheck, the system uncovers what people are really saying about your property—beyond the star rating.

Break Down Emotions, Not Just Scores

Each review is evaluated word by word to detect emotional tone and categorize it as positive, negative, or neutral—while considering context. For example, a comment like "The room was clean but very small" is interpreted with separate sentiment for cleanliness (positive) and room size (negative), giving you a more accurate view of guest perception.

Spot Patterns, Not Just Problems

Key themes such as cleanliness, service, comfort, and location are automatically extracted and grouped. Visual tools like word clouds display frequently mentioned concepts—both positive (e.g., “clean,” “helpful staff”) and negative (e.g., “small,” “noisy”)—making it easy to understand where your hotel shines and where improvement is needed.

Compare, Benchmark, Improve

The module also includes advanced comparison tools. You can benchmark your review scores and sentiment analysis against competitor hotels to understand your market position more clearly. Track how operational improvements impact feedback over time, or see how guest sentiment shifts seasonally.

Transform Guest Feedback Into Strategic Action

With Guest Sentiment Analysis, hotels can make data-backed decisions to continuously enhance the guest experience. Better feedback leads to stronger reviews, increased visibility, higher occupancy—and ultimately, improved revenue performance.

Discover the revenue you’re leaving behind.

Let our AI-powered tools help you capture it.

Talk to a Revenue Expert