Blog
Mar 11, 2025
Pricing Coach Wins “Top AI-Driven Revenue Management System in Europe 2025”
Support, Adaptability and Expansion into New Segments
What sets Pricing Coach apart is its personalised support focused on long-term success. Once a hotel joins its platform, a dedicated customer success team is assigned to continuously monitor how the property uses the system and ensure it gains maximum value. This team regularly reviews performance metrics, fine-tunes settings and shares tailored insights to ensure every client maximizes revenue potential. Acting as part of the hotel’s revenue team, this partnership boosts revenue by 15-25 per cent and occupancy by 10-18 per cent while saving significant time through automation.
Instead of overwhelming teams with data, Pricing Coach translates market signals into human-friendly decisions, keeping managers focused on strategy rather than spreadsheets. A significant innovation is Resort Coach, a specialised solution designed for resorts facing long booking windows, heavy tour operator influence and complex seasonality.
With operations in seven countries, including Türkiye, Austria and Hungary, Pricing Coach is on track to expand to over 20 international markets by 2025-2026. Its mission is to make AI-driven revenue optimisation accessible to every hotel worldwide.
Pricing Coach combines AI-powered precision with human partnership automation, turning complex revenue management into a simple, intelligent companion for hotels of all sizes. It boosts occupancy, profitability and confidence, helping teams stay ahead of demand and grow smarter every day.
Advanced, Data-Driven Revenue Optimisation
Pricing Coach’s humanised intelligence philosophy blends automation with the intuition of hoteliers, boosting profitability and streamlining operations. The result is a self-learning revenue companion that continuously enhances profitability, guest value perception and operational ease.
Trusted by Sheraton, Mövenpick, and even student accommodation operators such as Londonist, Pricing Coach helps hoteliers navigate today’s fast-paced market with confidence.
“We are not just creating a product; we are shaping the next generation of revenue management technology that truly understands the unique rhythm of every hotel,” says Cavit Colak, CEO.
Once integrated with a property’s systems, Pricing Coach fits seamlessly into daily operations. It requires no complex dashboards or lengthy training sessions, just clear and easy-to-act-on insights. Clients have seen revenue increases of up to 24 per cent, time savings of around 100 hours per month and an apparent reduction in errors. With a perfect blend of advanced analytics and simplicity, Pricing Coach becomes a tool hoteliers enjoy using rather than one they have to manage.
One key feature is the dynamic pricing engine, which updates rates up to 12 times more frequently than competitors, helping hotels capture demand and revenue faster. This is particularly essential in urban markets where conditions shift rapidly.
Highlighted Quote
“We are not just creating a product; we are shaping the next generation of revenue management technology that truly understands the unique rhythm of every hotel.”
Case Example
For example, a 90-room Istanbul hotel adopted Pricing Coach in early 2025, and the AI-driven pricing engine adjusted prices in real time. Within ten months, the online guest ratio increased from 24 per cent to over 30 per cent, and revenue rose by 11 per cent.
Cavit Colak, CEO
Whether it’s a cosy boutique or a grand resort, every hotel deserves the advantage of intelligent pricing. Pricing Coach equips properties, from independent hotels to well-known brands like Wyndham and Radisson, with advanced pricing strategies. Its strength lies in blending AI with real-world hospitality expertise, creating a system that’s both smart and effortless to use.
For boutique and city hotels, staying competitive requires the ability to adapt quickly to market changes. Pricing Coach offers the flexibility to respond effortlessly, translating market shifts into actionable pricing guidance that can be implemented immediately. This ensures faster decisions, fewer errors and consistent performance over time.
Resorts, meanwhile, benefit from Pricing Coach’s ability to manage complex booking patterns, seasonality, and nuances of tour operator sales, ensuring optimal pricing year-round.